A full Tet gathering compressed into sixty seconds without losing its warmth, for 7UP's Mở 7UP, Mở Tết Xôm.
2022 · Commercial & TVC Scoring
A five-second sonic logo built to survive any cutdown, for Aji-Ngon's Cải tiến mới — Ngon từ thịt, ngọt từ xương.
2024 · Commercial & TVC Scoring
An opening track built entirely from watchmaking foley, resolving into piano and ambient, for Audemars Piguet's grand opening dinner in Vietnam.
Brand Sound & Sonic Identity
A grounded, specific take on a freedom-and-independence brief for Cake by VPBank's Tự Do Là Duy Nhất.
2023 · Commercial & TVC Scoring
Fabric as the main character, each material carrying its own melodic thread, for Comfort Tet's Áo Xuân Tươi Màu, Vía May Lan Tỏa.
2022 · Commercial & TVC Scoring
Hip-hop and saxophone carrying charm and drama in the same track for Comfort's anti-wrinkle launch, Chống Nhăn Mới.
2021 · Commercial & TVC Scoring
mess.'s first concert as Music Director: shaping 20 years of Kimmese's music into one emotional arc for a career-retrospective concert, live.
Live Event & Music Direction
A trendy rap with a literal sipping sound effect worked into the beat, for Highlands Coffee's Cà Phê Cái Đã!
2022 · Commercial & TVC Scoring
Regional character without cliché, for Larue Beer's Khúc Nhạc Địa Phương Đậm Vị Yêu Đời.
2022 · Commercial & TVC Scoring
Spatial sound design across a three-part art installation representing birth, wedding, and funeral on one table, three tracks that also layer into one.
Brand Sound & Sonic Identity
A Tet homecoming track built around HIEUTHUHAI's own register for Omachi's Mang Omachi về nhà, mang mùa xuân về nhà.
2024 · Commercial & TVC Scoring
Orchestral strings and a bright piano motif carry a mostly dialogue-free short film for Omo Matic's Sạch siêu bẩn, sáng chuyện hay.
2022 · Commercial & TVC Scoring
How Mõ Music House built one heartbeat to hold strings, opera, and electronic music together for Rue Miche's PULSE runway, ending in one symphonic close.
Live Event & Music Direction
Techno, drum and bass, guitar, piano, and a singing bowl: the live music direction behind Rue Miche's brand soft opening for Saigon's fashion scene.
Live Event & Music Direction
Thirty years of Sony's Vietnam history scored as one continuous piece moving through four musical eras, for Đón Sony, đón Tết về.
2022 · Commercial & TVC Scoring
A full musical-comedy cast and score for Surf's Sáng Nắng Chiều Mưa, Gòi Làm Sao Thi Hoa Hậu?
2022 · Commercial & TVC Scoring
Music written to fit one specific voice, Ninh Dương Lan Ngọc's, for Traveloka's campaign.
2024 · Commercial & TVC Scoring
A score for two audiences at once, kids on screen and parents on the couch, for Dielac Alpha Gold's Sữa Toàn Diện Du Ký.
2023 · Commercial & TVC Scoring
A consistent musical through-line across a multi-episode series, for Vinamilk's Sữa Bịch Dinh Dưỡng Xóm 03 Khỏe.
2023 · Commercial & TVC Scoring
A score built from Saigon's own traffic texture for Vinfast E-Scooter's launch campaign, Năng Lượng Hiện Đại — Dẫn Lối Tương Lai.
2020 · Commercial & TVC Scoring
Three tracks mixed for a haptic device that turns sound into vibration in your hand, a sonic identity project for WWF Vietnam and Pizza 4P's.
Brand Sound & Sonic Identity
Bells, folk textures, and a dedicated sound effect per ingredient for Wall's 100-Year Secret ice cream spot.
2022 · Commercial & TVC Scoring
Mõ's first project as talent consultant, curating HIEUTHUHAI and Anh Tú for X-Men's Real Men campaign.
2022 · Talent Booking & Artist Collaboration
Real drive and forward momentum for a theme about motion, Yamaha PG1's Phiêu Cùng Tự Do.
2023 · Commercial & TVC Scoring