X-Men x HIEUTHUHAI x Anh Tú: Real Men

Redefining "masculine," without the lecture.

X-Men's "Real Men" campaign wanted to move past the suit-and-tie version of masculinity, a message that falls flat fast if the music or the faces attached to it feel like a lecture.

Pixel Neko and mess. produced and composed around individuality, then Mõ went further than usual, curating and securing HIEUTHUHAI and Anh Tú as the faces, our first project in a talent-consultant role, not just music.

Sometimes the brief is the song and the cast. hello@momusichouse.com