Omachi x HIEUTHUHAI: Mang Omachi về nhà, mang mùa xuân về nhà

Bringing spring home, with a familiar voice.

Omachi's Tet campaign, "Mang Omachi về nhà, mang mùa xuân về nhà," paired the brand with HIEUTHUHAI's own audience. The music had to feel like his register, not a jingle wearing his name.

Produced with Nguyên Lê and mess., built around a homecoming feeling rather than a product-benefit hook, the kind of Tet track people would actually choose to hear again.

Talent-fronted doesn't have to mean generic. hello@momusichouse.com