7UP: Mở 7UP, Mở Tết Xôm

A full Tet gathering, told in sixty seconds.

7UP's Tet spot compresses an entire family-gathering story into one minute without losing the warmth that makes Tet content actually land, rather than just checking the seasonal box.

Nguyên Lê produced and composed, reworking folk melodies and rhythms with a mischievous, catchy twist, with Coldzy and Nân carrying the energy through.

A whole holiday's feeling, compressed without losing the warmth. hello@momusichouse.com