Highlands Coffee: Cà Phê Cái Đã!

A coffee break, scored to actually feel like one.

Highlands Coffee's "Cà Phê Cái Đã!" needed energy without losing the point, that a coffee break should still feel like a break, directed by Adrian Nguyen for Happiness Vietnam.

Dustin Ngo produced a trendy rap from Minh Lai, with a literal sipping-through-a-straw effect worked into the beat, so the product itself becomes part of the rhythm.

Sometimes the most memorable sound in the spot is the product itself. hello@momusichouse.com