VPBank x Khoai Lang Thang (Tết Trọn Thịnh Vượng Riêng)

Prosperity, without the usual Tet clichés.

VPBank's Tết Trọn Thịnh Vượng Riêng leaned on Khoai Lang Thang wandering Saigon's alleys, a nod to the film Rom's own image of the city. The score had to carry that same unglamorous, lived-in optimism.

Built the piece around the idea that prosperity is a value each person already carries, not a windfall to wait for. Co-produced with Aman, composed with Hà Okio and Huy Tuấn Bùi.

A Tet campaign that doesn't sound like every other Tet campaign. hello@momusichouse.com