Commercial & TVC Scoring · 2021
Lifebuoy: Trà Phúc & Muối Lộc
A new product line, introduced through old sounds made new.
Lifebuoy's "Trà Phúc & Muối Lộc" debut needed to feel both traditional and current at once, a genuinely hard needle to thread in a single Tet spot.
mess. and Dustin Ngo built it from retro vinyl samples and Vietnamese flute inside a dynamic electronic backdrop, old textures doing new work instead of sitting there as decoration.
Heritage and modernity, in the same eight bars. hello@momusichouse.com
Client: Unilever Vietnam. Agency: Mullenlowe Mishra, Big Sync Music. Music Production: Mõ Music House. Music Producer: mess., Dustin Ngo.